Friday, September 7, 2007
Kane's and the Gators
So Kane's Furniture has this commercial talking about how the Florida Gators won the 2006 and 2007 NCAA basketball national championships and their 2006 football championship . They have made a deal that if the Gators win this year's football title, furniture bought this weekend will be free. (They will basically cancel the loan that customers apparently don't have to pay any principal or interest on until 2009).
So, the executives are using a strategy to lure in Gator fans wanting to take a bet, which may very well be a success this weekend. But in order to if the executives to KEEP the money made this weekend, they essentially have to wish for the Gators to mess up and lose. So, I guess the joke is on the Gator fans...